In a league where every revenue dollar counts, the Liberty yesterday announced a multiyear sponsorship deal with Foxwoods Resorts Casino that will give the Connecticut gambling giant prominent placement on the WNBA team’s jersey.
The Liberty become the fourth WNBA team to broker to such a deal and the first in the Eastern Conference. Instead of “Liberty” across the front of the jersey, “Foxwoods” all but obscures a small patch with the franchise’s name.
As is the case with many sports business ventures, the WNBA is fighting tough economic times and fierce competition for the entertainment dollar. Since beginning play 14 seasons ago, the WNBA has seen five franchises fold and three others relocate.[…] Bob Cabaniss, executive director of the Williamsville Wellness Center, a gambling addiction treatment center in Virginia, strongly disagreed.
“Would they put Budweiser across the front of the jersey, or Absolut?” Cabaniss said in a telephone interview. “We have a huge problem with gambling in this country that no one wants to address.”